About Our Group

Driven by their shared vision to deliver unrivalled customer service and care and their love of clinical dentistry, we were formed in 2008 by Mike Brown & Alex Renshaw. This vision took its first steps when they opened their first dental centre together in March 2008 located in Otley, West Yorkshire.

Over the following 10+ years Mike and Alex went on to acquire a further five dental centres across Yorkshire in Otley, Yeadon, Bingley, Ilkley & Harrogate. During these times the Target Dental Model was born and they developed how they wanted to provide high quality customer service and care when providing private dentistry.

Our model involves doing what is best in terms of patient care and by putting customer service at the forefront of what we do. At the heart of our philosophy is patient care. We provide patients with the best treatment, service and experience. For us to deliver this it’s crucial to have a positive and happy employee culture. We have a super team of people some of whom have been with us for many years.

We continue to stay enthusiastic, motivated and dynamic in our endeavors to grow our vision of our professional team delivering unrivalled customer service and care, helping to keep Yorkshire smiling.

Our Vision

One professional team delivering unrivalled customer service and care, helping Yorkshire Smile!

Our vision sets the direction of everything we do, how we work, how we behave and how we care for our patients. In order to continue to provide our patients with high quality standards of care and excellent customer service, it is essential that we all share the same values and attitude. We are passionate about what we do, our patients and our teams and therefore as an organisation we commit to our vision, values and behaviours.

Our Values

We put our patients first
We exist to serve our patients. We put our patients at the heart of everything we do. We ensure that every visit takes place in a safe, comfortable and relaxing environment. We communicate with compassion and care. We actively seek the views of patients on a regular basis to always improve our services.

We work together as one
We ensure our team members are happy in their workplace by providing a safe, comfortable and open environment. We recruit a professional, highly skilled workforce that is motivated to exceed the highest levels of customer service and care and provide them with opportunities to develop and progress. We bring the best of ourselves to work and support one another every day.

We seek excellence in everything we do
We evolve to ensure we provide our patients with excellent customer service and care. We are committed to continually improving what we do. We consider the feelings and needs of others. We actively give positive feedback and constructively challenge unacceptable behaviour. We’re open about the actions we take and the decisions we make, working transparently as one team.


  • "Friendly staff who always make you at ease and are great with children."

    Google Review read more

  • "I would highly recommend Simon and the team at Otley."

    Google Review read more

  • "I cannot thank the staff enough." Review read more

  • "Cannot fault this dentist practice."

    Google Review read more

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Find us

Target Dental Group
12 Bond Gate
Otley, Leeds
England LS21 3AB